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3 practices to position you as an expert.

Reading Time: 2 minutesWhen PerfectHQ was a startup, we specialized in one thing, Custom Icon Design. Year after year we would slowly bring on new services like web design, application development, marketing, user interface design, and branding. As any business owner...

What you believe determines what you create.

Reading Time: 5 minutesThere is a marriage between innovation and ideology. Its that blend of the two that shape the world and drive the problems you deem worthy of solving. It is important for your ideology to align with a source of influence that is constant. So...
The Hidden Cost of Hesitation.

The Hidden Cost of Hesitation.

Reading Time: 3 minutesPhoto by Clark Tibbs on Unsplash The Paralysis of Perfection. Why is it so hard for me to write an article about my experiences, subjects I’m fluent in? Why did it take me two and a half years and $20,000 to make a 5-page website that still...