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Founder’s Craft Podcast

The Founder’s Craft is a podcast where Mike Gonzalez shares insights, tactics on how to scale a remote team and the overall lessons learned from over 15 years of running a successful digital agency. Also, enjoy exclusive interviews with business leaders on principles that lead to their success.

Listen to the latest Founders Craft episode

Retain customers for life with a personalization strategy.

Reading Time: 5 minutes Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy. 

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Retain customers for life with a personalization strategy.

Retain customers for life with a personalization strategy.

Reading Time: 5 minutes Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy. 

3 Bizarre Questions that Lead to Clarity.

Reading Time: < 1 minute Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode, Mike Kim shares 3 questions that lead to clarity within your marketing.

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